AB DESIGN
AB Design is a sustainable fashion brand that sells and rents a modular capsule collection of four pieces that can transform into 22 looks on their own.
This collection is designed in-house and appeals to a mid-earning, creative and activist audience who seeks to minimise their impact and downsize their wardrobe while maintaining its versatility.
Year of project completion - 2021
MODULARITY
Sustainable Capsule Collection
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Flexibility: The capsule transforms according to the customer’s needs. Each piece can be worn in a variety of ways by adding or removing parts.
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Minimalism: Even though there are many design elements, the capsule’s approach is minimalistic, both when it comes to aesthetics and to ease of use.
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Functionality: Our products are no-fuss, straightforward and easy to wear and care for.
