AB DESIGN
AB Design is a sustainable fashion brand that sells and rents a modular capsule collection of four pieces that can transform into 22 looks on their own.
This collection is designed in-house and appeals to a mid-earning, creative and activist audience who seeks to minimise their impact and downsize their wardrobe while maintaining its versatility.
AB Design is innovative because it makes it easy for consumers to design their own garments by adding or removing parts.
MODULARITY
Sustainable Capsule Collection
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Flexibility: The capsule transforms according to the customer’s needs. Each piece can be worn in a variety of ways by adding or removing parts.
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Minimalism: Even though there are many design elements, the capsule’s approach is minimalistic, both when it comes to aesthetics and to ease of use.
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Functionality: Our products are no-fuss, straightforward and easy to wear and care for.
